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Gymshark’s digital presence lacked cohesion—its interface was visually fragmented and misaligned with the brand’s minimalist ethos. The result was a disjointed user experience that diluted brand clarity and hindered engagement across platforms.
Gymshark’s digital platform lacked the clarity and refinement expected of a performance-driven brand. I led a strategic redesign that stripped away visual noise, restructured the user journey, and aligned every detail—from typography to interaction—with Gymshark’s minimalist ethos. The result is a streamlined, high-impact experience that extends the brand’s identity beyond product—creating a digital environment as focused and intentional as the athletes it serves.
UI/UX Design, Art Direction, Information Architecture.
Figma | Photoshop | Illustrator
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