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The LUEUR Minimalistic Design Awards required a refined brand system to reflect its core philosophy—clarity, restraint, and elegance. Without a cohesive visual direction, the platform risked losing distinction in a competitive design landscape.

LUEUR Minimalistic Design Awards needed a brand that embodied the discipline it celebrated. I led the creation of a complete visual identity—logo, collateral, digital assets—guided by clarity, precision, and restraint. Each element was intentionally designed to reflect LUEUR’s refined philosophy, creating a cohesive system that elevated the awards from an annual event to a benchmark of minimalist excellence. The result is a brand experience that feels curated, aspirational, and distinctly authoritative within the design industry.

Brand Identity Design, Art Direction, Event Collateral.

InDesign | Photoshop | Illustrator | XD

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Other projects: 
EVOKE
GYMSHARK
THE BELL AND BEACON
LUEUR VOL 1
LUEUR MDA
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VINNIE M

I craft brand experiences rooted in clarity, precision, and restraint. Explore the work—where minimalism isn’t just a style, but a strategic tool for distinction.