Evoke was a conceptual project designed to explore how identity systems can shape brand perception in crowded creative industries. I framed the challenge as one faced by many emerging studios: how do you express bold thinking through a cohesive, credible presence?

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The outcome was a brand system built with structure and restraint—deliberate typography, colour, and layout decisions that worked across digital and print. Every element was designed to signal clarity, confidence, and point of view. It didn’t just look good. It positioned.

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