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Evoke required a bold, strategic identity to distinguish itself in a saturated market. Without a defined visual language, the agency risked losing clarity around its creative value and market position.

Evoke needed a brand identity that matched its creative ambition—bold, precise, and unmistakably distinct. I led the design direction from concept to execution, crafting a unified visual system across digital and print that reflected the agency’s innovative ethos. Every element—logo, typography, color, and layout—was intentionally designed to elevate Evoke’s presence and position it as a standout in a crowded industry. The result is a brand that doesn’t just communicate—it commands.

Brand Identity Design, Art Direction, Visual Strategy.

InDesign | Photoshop | Illustrator | XD

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VINNIE M

I craft brand experiences rooted in clarity, precision, and restraint. Explore the work—where minimalism isn’t just a style, but a strategic tool for distinction.