02
The Bell and Beacon lacked a cohesive brand system—its visual identity was fragmented, outdated, and disconnected from its audience. In a competitive landscape, this absence of clarity limited engagement, diluted marketing impact, and hindered its ability to stand out as a destination.
The Bell and Beacon needed more than a visual refresh—it required a brand system that could translate its atmosphere into a cohesive experience. As part of the design team, I helped redefine its identity through a refined logo, typographic system, and marketing assets that captured the restaurant’s modern yet welcoming character. Every touchpoint—from print to digital—was strategically designed to enhance recognition, improve engagement, and position the brand as a standout destination within Toronto’s competitive dining scene.
Brand Identity Design, Art Direction, Marketing Design
InDesign | Photoshop | Illustrator | XD
No items found.
No items found.
