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THE BELL AND BEACON LACKED A UNIFIED IDENTITY. I HELPED BUILD A SYSTEM THAT POSITIONED IT AS A MODERN DESTINATION.
This live client project was awarded to our team for presenting the strongest strategic direction among several competing groups. The ask was clear: build a brand system that felt cohesive, current, and reflective of the restaurant’s atmosphere.
I contributed across key touchpoints—supporting the development of a typographic system, refining visual assets, and helping shape how the brand extended across print and digital. The final system elevated Bell and Beacon’s presence with clarity, consistency, and intent.
Disciplines: Brand Identity Design, Art Direction, Marketing Design
Tools: InDesign | Photoshop | Illustrator | XD
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