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The LUEUR Minimalistic Design Awards celebrated excellence in minimalist design—but lacked a platform to document its evolution. I created a digital editorial presence to establish its authority and expand its reach.
To extend the brand’s impact, I developed LUEUR Magazine—a physical publication that translates the award’s minimalist ethos into an editorial system. From concept to execution, I crafted a refined visual and typographic framework that mirrors LUEUR’s design philosophy. The magazine strengthens brand authority, positions LUEUR as a leading voice in minimalism, and builds sustained engagement beyond the awards.
Editorial Design, Art Direction, Typography, Layout Design.
InDesign | Photoshop | Illustrator
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