LUEUR was a self-initiated concept built to explore how editorial systems could give longevity to short-lived design recognition.

I treated the challenge like a real-world brief: how do you turn a one-night ceremony into a brand with year-round relevance?

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The solution was a digital publication designed with discipline—grids, type, pacing, and whitespace all reinforcing LUEUR’s values of clarity and restraint. Every layout choice mirrored what the brand honored. The result: a magazine that didn’t just document minimalism—it embodied it.

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